The London based brand, was founded by YouTube's beauty, fashion and lifestyle vlogger Samantha Maria "Beautycrush" and her partner Jason Davis.
The idea of the brand, is that the wearer can style the pieces in their own fashion, incorporating them into their style and creating a unique look. The focus is on the simple things done well, which Novem & Knight achieves through high quality materials and manufacture.
Novem & Knight's products are cut and sewn in London factories under a strictly ethical work environment. Having the whole process occurring so close to home allows Sammi and Jason to ensure the highest quality and service.
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| Novem & Knight Co Founders - Samantha Maria and Jason Davis |
In all honesty, yes, you could pop along to Primark and probably find a similar bardot striped t-shirt dress. But it would not be made from 100% premium textured cotton; it would not be made in an ethical London based factory; and it might not even survive a trip through the washing machine. For the little bit extra money, these basics are going to fit better, feel better and last longer.
My personal favourite item from the collection is the Hayden jumper. Described on the website as light-weight, ultra soft and minimal, this oversized pullover is a piece I can definitely see becoming a staple in my wardrobe. For summer I would layer this over a thin loose fitting vest and wear with some ripped white skinny jeans and black sandals. The price of £41.99 is a complete bargain for how much wear you would get out of it!
Below are some Lookbook pictures of Novem & Knight's debut collection.
You can find Novem & Knight's website here.
I wish all the best to Sammi and Jason, I love the whole concept of this brand!
- 10:21
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